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Design & UX

Responsive design

Definition

Web design approach that automatically adapts display to screen size (mobile, tablet, desktop). Responsive design has become a standard and a Google ranking criterion.

Detailed explanation

SEO in 2026 is structured around 4 pillars. Technical: performance (Core Web Vitals), indexability (sitemap, robots.txt, crawl budget), structured data (schema.org), mobile-first. Content: writing quality, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), intent matching, topical authority through pillar-cluster. Off-page: backlinks, brand mentions, local citations. AEO (Answer Engine Optimization): being cited by ChatGPT, Perplexity, Claude through llms.txt, FAQ schema, dated and sourced content. A well-optimised site captures qualified traffic without depending on paid.

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