Conversion rate
Définition
Percentage of visitors who complete a desired action (purchase, sign-up, quote request). A good conversion rate depends on offer quality, user journey and trust conveyed by the site.
Termes liés
Digital marketing
SEO (Search Engine Optimization)
Set of techniques aimed at improving a website's visibility in search engine results. SEO covers technical optimization, content quality ...
Design & UXUX (User Experience)
All perceptions and emotions a user has when interacting with a digital product or service. Good UX results from user research, clear inf...
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