SEO (Search Engine Optimization)
Definition
Set of techniques aimed at improving a website's visibility in search engine results. SEO covers technical optimization, content quality and inbound links.
Related terms
Design & UX
Responsive design
Web design approach that automatically adapts display to screen size (mobile, tablet, desktop). Responsive design has become a standard a...
Design & UXUX (User Experience)
All perceptions and emotions a user has when interacting with a digital product or service. Good UX results from user research, clear inf...
Digital marketingCAC (Customer Acquisition Cost)
Customer acquisition cost, the total amount invested in marketing and sales divided by the number of clients acquired over the same perio...
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